ABOUT US

Our Founder

From Locomotives to Lingerie

Before she ever designed a bra, Helena Kaylin worked on trains.
A proud graduate of the University of Calgary, Helena began her career with the Canadian Pacific Railway — a path far removed from the world of fashion.

But destiny had other plans.

Helena’s résumé now reads like an afternoon spent lingerie shopping. She launched her intimates career in 2005 at Victoria’s Secret, as part of an innovation team that helped lay the foundation for the modern athleisure movement. From there, she went on to hold senior-level leadership roles in merchandising and design at Calvin Klein, Under Armour, Uniqlo, and Lululemon.

Throughout her two decades in the industry, Helena has been the visionary behind dozens of performance bra and underwear collections that remain global bestsellers to this day. Yet until launching MINDD, she was never able to find the perfect bra for her own 36DDD frame.

Why?
Because most major brands have not historically invested in the complex innovation required to master inclusive sizing in bra design.

---

The Birth of MINDD

MINDD is the culmination of years of experience, research, and thousands of conversations with women — paired with Helena’s unwavering determination to create a bra collection that allows D+ women to feel both comfortable and beautiful all day long.

As Founder and CEO, Helena now spends her days collaborating with the world’s leading bra researchers (yes, that’s a thing!), connecting directly with customers, and leading her #breastobsessed team — innovating alongside some of the world’s best intimates manufacturers.

While Helena hopes your bra isn’t always on your MINDD, it’s always on hers.

💌 She welcomes your stories, questions, and #boobtalk at hello@minddbra.com