About Us

'We are thrilled to be the first bra & intimate apparel company dedicated to serve D+ breasted woman.
Innovating wire-free, comfortable and beautiful bras for everyday.'

- Helena Kaylin, founder MINDD™

Our Values. Size Inclusivity

Designing a high quality D+ bra isn’t as simple as taking an A, B, or C cup and making it bigger.

It requires a unique combination of materials, textiles, and engineering that our experience and single-minded focus on the D+ customer.

Beyond our D+ focus, we acknowledge that body size doesn’t determine breast size. That’s why we offer our bras in sizes 28D to 46H. Don't worry, we are innovating towards extending our sizing even further!

Our Values: Sustainability

Less is more.

A typical bra has over 55 components. A MINDD bra has 5.

Our commitment to environmentally-conscious fashion begins with our manufacturing methods and working to eliminate textile waste in the production of our products.

Our production facility in Italy is OEKO-Tex Certified, STep OEKO-Tex Certified and certified by the Global Recycled Standard (GRS).

GRS certifies the quality and composition of recycled materials, making sure they can be traced throughout the production process, in compliance with environmental and social criteria.

Try our best selling Mid V and Deep V Bras.



Our Founder

Comfort & Beauty for D+  

Our founder Helena Kaylin, a 36DDD, was frustrated.

She was leading bra & sports-bra development for some of the biggest companies on the planet; Lululemon, Under Armour and Uniqlo and dreamed of developing a wire-free bra specifically for women, like her, who are a D+ Cup.

MINDD is a love letter to every D+ woman who have struggled and dreamed of a bra, that once you put it on, you never think about it for the rest of the day.

Helena invented a patent pending wire-free support system that adapts to your every changing shape and made it beautiful.