About Us
"We are thrilled to be the first bra and intimate apparel company dedicated to serving D+ women — innovating wire-free, comfortable, and beautiful bras for everyday life."
— Helena Kaylin, Founder of MINDD™
Our Values: Size Inclusivity
Designing a high-quality D+ bra isn’t as simple as scaling up an A, B, or C cup.
It requires a unique combination of materials, textiles, and engineering — and that’s where our expertise and single-minded focus on the D+ customer come in.
Beyond our D+ focus, we also recognize that body size doesn’t determine breast size. That’s why our bras range from 28D to 46H — and we’re continuously innovating to extend our sizing even further.
Our Values: Sustainability
Less is more.
A traditional bra has over 55 components.
A MINDD bra has just 5.
Our commitment to environmentally conscious design starts with simplification — using advanced manufacturing methods to minimize textile waste and reduce our impact on the planet.
Our production partner in Italy is OEKO-Tex Certified, STeP OEKO-Tex Certified, and Global Recycled Standard (GRS) certified — ensuring every step of our process meets the highest standards of environmental and social responsibility.
Discover our best-selling Mid V and Deep V bras — designed for comfort, engineered for confidence.
Our Founder
Comfort + Beauty for D+ Women
Our founder, Helena Kaylin — a 36DDD — was frustrated.
After leading bra and sports-bra development for global powerhouses like Lululemon, Under Armour, and Uniqlo, she realized that even in innovation-driven environments, there was still no perfect wire-free solution for D+ women.
So she set out to create one.
MINDD™ is a love letter to every D+ woman who has ever struggled to find a bra that truly fits — a bra so comfortable and beautiful that, once you put it on, you never think about it again.
Helena developed a patent-pending wire-free support system that adapts to your body’s natural movement and ever-changing shape — blending science, comfort, and beauty in a way no bra ever has before.