We asked over 100 women and asked them what a supportive bra feels like for them. 90% of the comments that came back were always related to a sports bra that compressed to restrict movement for running. 

When we asked about support for everyday, the comments that came back to us were things like; I want a bra that I can breathe in or the pain I feel is from a wire or from straps bra and I want a bra that has no padding. 

This told us a couple of things. 

#1 - Support and levels of support are more understandable when it is linked to an activity like running.                       

#2 - The idea of what everyday support feels like is very specific and unique to each woman based on how she wants to feel in her bra. 

At MINDD we want every woman to feel comfortable in her bra and in her skin.

You will experience a bra that has a level 2 support.

That means, you will have natural movement, movement does not mean lack of support. 

Our support comes from the 


Female breast tissue contain no substantial anatomical support apart from the skin and fine hair-like Cooper’s ligaments. Breast tissue is therefore relatively free to move over the chest wall, particularly during activities involving vertical trunk movement such as running. For this reason, external support, usually in the form of a sports bra, is typically recommended to reduce excessive breast motion and associated breast discomfort and pain when women exercise. Given that as little as 2 cm of vertical breast displacement is sufficient to induce breast discomfort in some females, and that women with large breasts can experience more than 10 cm of breast displacement during running, it is not surprising that many women complain of exercise-induced breast discomfort when not wearing adequate breast support (McGhee et al., 2007). Although well-designed sports bras have been found to be effective in decreasing breast motion during physical activity, a sports bra can only comfortably provide support if it fits a woman properly, irrespective of how well designed it is. Surprisingly, studies have shown that up to 100% of women have been found to be wearing the wrong size bra (Pechter, 1998; Greenbaum et al., 2003; McGhee & Steele, 2006). This is despite the fact that poor bra fit