We believe that all women should feel beautiful in their own skin; that your bra should support your body—not reshape it; that the only time you should think about your bra is when you put it on in the morning and marvel at how comfortable and confident it makes you feel.

MINDD bra is an all-day bra designed for Beauty, Comfort, Innovation, and Performance. We call it MINDD for two reasons:

 1) Our founder who wears a 36DDD (MINDD Size 2) had herself and the other 60% of women in the US who wear a D+ in mind when she designed and developed these bras.

2) The MINDD bra performs so beautifully and comfortably for the D+ woman that she never has to think about it. Her mind is free to conquer the world—though a workout or a work-day would be enough.

Behold the MINDD Difference. 

Integrated Design

A MINDD bra is a single piece that moves with your natural form—as if it’s a part of you. We’ve eliminated the irritations (hello, itchiness, digging, and other #brablems) by reducing number of components in our bras from the standard 44 - 52 components in a conventional bra down to 4. Constructed/designed specifically for women size D+, MINDD encapsulates the breast and becomes the most comfortable bra you have ever worn.


Super Natural Support

Your breasts, but better! Rather than leaving you locked and loaded, MINDD holds and enhances your natural shape. We’ve engineered a groundbreaking structure with seven zones of engineered comfort & support that offer unparalleled encapsulation and shaping.  Huge bonus: the seven zones are soft and breathable. So say goodbye to boob sweat!


Seamless Wirefree Constuction

We’ve annihilated the itch factor by removing seams. We’ve also cut out the cut factor by removing all wires. Yes, our support system is so good that we’ve eliminated the need for the uncomfortable seams and wires you’ve tolerated for so long.


Fit Flexibility

A MINDD bra expands and contracts with your body while conforming to your true shape. No cutting. No spillage. No gaps. No creep. 


Pullover or Step Into Silhouette 

We’ve banished itch and awkwardness of the hook-and-eye closure with a silhouette that, like your favorite t-shirt, is easy and comfortable to pull over your head. Lest you worry about the “uni-boob” generated by the majority of pullover sports bras, rest assured that our seven zones of compression and support encapsulate and separate your breasts.


Performance Lace

Our proprietary performance lace is made of super soft Italian yarns that expand and contract with your body, while providing unparalleled support. It also looks gorgeous. Here is a lace bra with form and function.